Case studies

Promises are cheap. Numbers are not.

Real cases with the challenge, what we did and what changed. Most are anonymised out of respect for my clients and the companies I have worked for.

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5.0 on Google

Photo of Manuel on the floor or in the kitchen

Costa del Sol and all of Spain

+15venues opened and run

5,0Google rating

+9years in hospitality

+15venues opened

1,000+people hired

+25businesses advised

International franchise · Online training

La Cabrera Academy: one standard across the whole franchise

Challenge: The international franchise La Cabrera, founded by Gastón Riveira, had its know-how spread across different manuals and formats, so each business unit could work to different criteria.
What we did: Building La Cabrera Academy, a virtual academy that brings together all the brand know-how. I wrote every franchise manual and produced more than 200 training videos.
Result: Every business unit now works to the same standards and know-how, and the team training already shows in the service.

200+training videos for the teams

100 %of the franchise manuals, rewritten and unified

Beach restaurant opening · Marbella

Opening on time, with a team and a margin

Challenge: A brand-new venue with no team or processes, undefined labour costs and the season about to start.
What we did: Hiring over 100 people, manuals and training, rotas matched to demand and a floor sales strategy.
Result: Opened on time with a full team, labour cost under control and sales 37% above target.

+37 %sales above the season target

+500.000 €a year from the events department I created

Loss-making restaurant · Madrid

From losing money to making it, starting with the team

Challenge: A restaurant in Madrid with guests that was losing money at month-end.
What we did: Team reorganisation with clear roles and managers, demand-based rotas, menu and recipe costing review, floor and kitchen processes, and marketing and reviews.
Result: The restaurant returned to profit in under three months, with labour cost down more than 10 points over sales.

< 3months to return to profit

-10 ptsor more of labour cost over sales

Beach club · Marbella

Leading 157 people in peak season

Challenge: A beach club turning over more than 1.7 million euros a month, with a huge team and daily volume peaks.
What we did: Demand-based staff planning, fast training processes and labour cost control.
Result: Sales 37% above target and an events department built from scratch that brings in over €500K a year. In under a year I went from recruitment lead to general manager.

157people under my lead in high season

+1,7 M€monthly revenue

Pattern

What they have in common

Different venues, same starting point and the same path.

An overwhelmed owner

Deciding alone and without data, firefighting every day.

Team first

Change almost always starts by sorting roles, shifts and managers.

Weekly numbers

Clear KPIs to know we are on track without waiting for month-end.

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